Color theory : using green

Green is symbolic of all things natural or biological, and carries an overall positive vibe to the viewer. Strongly linked to environmental concerns, it is also a color that expresses regeneracy, and therefore concurring concepts such as hope, life, growth… Being the most organic color, green is often considered relaxing and reassuring to the human eye. […]

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Classic advertising : Divan Japonais

Henri de Toulouse-Lautrec (1864-1901) remains notorious for depicting the Parisian night scene of the late nineteenth century. More than a painter, he was a spectator of this microcosm, capable of capturing the atmosphere of the cabarets he frequented and portraying the celebrities that populated them. He was thus commissioned on several occasions to create advertising […]

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